Microsoft Corporation (MSFT) Pushes Windows 10 In China Through Baidu Inc (ADR) (BIDU)
Microsoft Corporation (NASDAQ:MSFT) disclosed that it has aligned with Baidu Inc (ADR) (NASDAQ:BIDU) to push Windows 10 in China as part of its efforts to attract more users. The agreement with the Chinese firm will make Baidu as the default home page apart from the search option for Microsoft Edge browser user in that country. The deal will undoubtedly be a big push to the new OS.
Easy Way Of Adding Users
No one can afford to ignore China despite the country has its own plus and minuses. A foreign company surviving in China without a local partner is next to herculean task. Therefore, Microsoft Corporation (NASDAQ:MSFT) preferred the easy method of tapping the 600 million-plus users through Baidu Inc (ADR) (NASDAQ:BIDU) to upgrade to new OS. The company will also unveil universal Baidu search, map apps, cloud, and video to Windows 10.
Now, customers from China can upgrade the official version of Windows 10 from Baidu’s distribution channel, ‘Windows 10 Express’. The software firm indicated that it has already has ten million users of Windows 10 in China. However, the company believes that a big number of people were using either older version or pirated versions of its OS. Earlier this year, Microsoft Corporation (NASDAQ:MSFT) said that it adopted few methods to attract these users to the new OS. Accordingly, it offered an unlicensed version of Windows 10 upgrade free of cost. The company said its move was meant to ‘re-engage’ itself with users of that country.
Foregoing Bing As Default Search
In a deal, sometimes one gain makes another loss. Obviously, the software firmed looked at larger interest of the company and preferred to forego Bing as its default search engine, as well as, home page options in its Edge browser. However, that was restricted to China only. The software firm preferred to allow home-grown leaders as a tactical move.
Microsoft Corporation (NASDAQ:MSFT) has also aligned with other biggest companies from China. That included Xiaomi, Lenovo, and Tencent. The deal with Baidu Inc (ADR) (NASDAQ:BIDU) is a continuation of that trend.
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