John Chen Dreams Of Returning BlackBerry Ltd (NASDAQ:BBRY) To Its Former Glory

BlackBerry Ltd (NASDAQ:BBRY)(TSE:BB)’s CEO, John Chen, has a dream. It is a dream that most people, especially investors, already expected him to have. Chen is dreaming about returning BlackBerry to its former glory, when owning a BlackBerry device was nothing short of a badge of honor.

BlackBerry Ltd (NASDAQ:BBRY) has fallen from grace to grass, almost literally. However, the company is working hard to catch up on the hardware front, and that is something that Chen continues to confirm. At the recent Waterloo Innovation Summit, Chen talked about BlackBerry’s dazzling past when owning BlackBerry phone put you in a class of honor. Those were the days when people could use BlackBerry phones to do things that other phones couldn’t support.

Chen is longing for those exciting moments when BlackBerry used to be the gold standard in the smartphone market. However, as CEO, longing for the good-old-days isn’t enough, but working to create a better BlackBerry is.

Android phone

It is widely expected that Chen will, in the next few weeks, make a major product announcement. There have been speculations that BlackBerry Ltd (NASDAQ:BBRY) is working on a smartphone codenamed BlackBerry Venice that runs Android OS. If the rumors are true, Venice would be the first smartphone on BlackBerry’s portfolio to ship with Google Inc (NASDAQ:GOOG)’s famous Android platform.

Going by the leaks, the rumored Venice handset looks gorgeous. The device is said to be equipped with a slider physical keyboard, which means that BlackBerry isn’t killing the productivity aspect of its smartphones.

BlackBerry 10 to stay

The issue that BlackBerry Ltd (NASDAQ:BBRY) is developing an Android smartphone has left many wondering whether the company is about to totally ditch its own BlackBerry 10. Although Chen didn’t address the issue directly at the Waterloo Innovation Summit, he said that they are committed to BlackBerry 10. Perhaps for the umpteenth time, Chen said that BlackBerry 10 boasts unmatched security and productivity features.

Tough assignment

As Chen tries to plot BlackBerry Ltd (NASDAQ:BBRY)’s return to its former glory, the work is enormous. Rivals such as Apple Inc. (NASDAQ:AAPL) and Samsung Electronics have continued to get better, rolling out an array of adjacent products to build a richer ecosystem and lock in customers. For example, if you don’t want to carry your iPhone with you for workout, you have Apple Watch, which ensures that you don’t miss the notifications coming through your iPhone.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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