Apple Inc. (NASDAQ:AAPL), Google (GOOG) And Microsoft (MSFT) Have More Work To Do On The Voice Assistant Front

Virtual voice assistants are on the rise, and Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) are emerging as leaders on that front. However, as it turns out, there is still more work to be done to make voice assistants perfect. Perhaps whoever does that first might end up controlling a significant share of the digital voice assistant market.

In its latest update, Apple Inc. (NASDAQ:AAPL) revealed that its Siri voice assistant processes a billion requests each week, and that’s a huge number. Competitors Google Now from Google and Cortana from Microsoft are also witnessing increased usage, but their exact stats remain unknown for now.

Interest in digital voice assistants

People are showing willingness to use digital voice assistants to get things done faster, such as searching the Web or local files on a smartphone or inside a car. However, the existing digital assistant tools still have several shortcomings that limit their adoption.

What’s limited adoption of virtual assistants?

In the case of Apple Inc. (NASDAQ:AAPL), a survey previously disclosed that as many as 85% of iPhones owners had never tried to use Siri. Inadequate awareness may not be the problem keeping people away from using Siri, because Apple does its part well to bring products and service to the attention of users. Perhaps the reason Siri, Google Now and Cortana aren’t seeing widespread adoption is that they don’t seem to work well as people expect them to.

While people are ready to receive shortcut features such as Cortana and Siri, further perfection of these tools is necessary to make them more meaningful. However, pressure is already building on digital voice assistant incumbents, and there is no telling whether they will lose the battle to new entrants.

Facebook threatens

Facebook Inc (NASDAQ:FB) recently showed up with its version of digital assistant called M. Because digital assistants get better over time as they learn from the behaviors of users, there is a strong chance M could be a major challenger to Apple Inc. (NASDAQ:AAPL)’s Siri and all other early voice tools. The reason is that when it comes to learning, M has many trainers – the nearly 1.5 billion people that use Facebook.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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