Apple Inc. (NASDAQ:AAPL)’s iPhone 6S Is All Set To Grab Android Market Share


Apple Inc. (NASDAQ:AAPL)’s iPhone 6S is promising to give Android rivals a run for their money in the smartphone market. The new iPhone will ship with a feature called 3D Touch, which allows users to apply pressure on the phone in three different ways to get different results. In the Android camp, there is nothing to match Apple’s 3D Touch, and that is where trouble lies.

If Apple’s 3D Touch turns out to be a popular feature that everyone wants to have on their smartphones, Android manufacturers will be in serious trouble. They will have to try to catch up with Apple in the 3D Touch implementation, but that can be time-consuming or costly or both.

Catching up with Apple presents challenge

In the event that Android smartphone manufacturers decide to develop their own answer to 3D Touch, creating the technology will certainly take time, energy and money. Moreover, the result may not be nearly as perfect as Apple’s technology given the hurried manner of trying to put things together. The alternative is that Android manufacturers may choose to license the 3D Touch technology, but that could also be an expensive undertaking.

In whatever way the Android camp tries to catch up with Apple, they risk burning massive resources, stagnation in their other development projects, and irrelevance of their technologies. In the face of the confusion, Apple Inc. (NASDAQ:AAPL) will be raiding the Android base mercilessly as it is already doing in some markets. In Europe, for instance, it recently emerged that 27% of new iPhone buyers previously belonged to the Android community.

Apple is used to confusing Android

With the 3D Touch feature in the iPhone 6S, Apple has raised the smartphone technology bar, and Android is at risk.

It should be remembered that when Apple Inc. (NASDAQ:AAPL) switched to 64-bit technology from 32-bit in iPhone 5S, it triggered confusion in the Android camp. The result was nearly half-baked technology best remembered by the heating Snapdragon 810 processor in Android smartphones.

Confusing Android manufacturers enables Apple Inc. (NASDAQ:AAPL) to grab Android’s market share, and that will be true with 3D Touch as it was with 64-bit shift.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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