Apple Inc. (NASDAQ:AAPL)’s Apple TV Is More Platform Than Television


Apple Inc. (NASDAQ:AAPL) showed up with a remodeled Apple TV that turns out to be more of a platform than merely a television device. While the hardware boasts almost everything you would want to see in a streaming media device, the new Apple TV also allows you to play games. Apple has equipped the new set-top-box with a faster processor, Siri voice support and many other exiting features. In the end, what you have in your living room becomes much more than television.

If there was ever fear or hope that Apple Inc. (NASDAQ:AAPL) would one day shake up the television streaming market, the company just did it with the new Apple TV. The next-generation set-top-box from Apple is feature-rich, and none is most noticeable than the ability to play games on the big screen.

Gaming platform

As a gaming platform, Apple has given Apple TV a standalone operating system called tvOS and an app store. Therefore, developers can write apps specifically for Apple TV or extend their existing products to be accommodated on tvOS platform. Apple has also included a redesigned remote control for the new television hardware.

The platforms and the revamped remote make the new Apple TV a suitable platform to play casual games. Of course, in making the new Apple TV a gaming platform, Apple isn’t trying to appeal to hardcore gamers, because Xbox One and PlayStation 4 are already big in that space.

Still a television device

Equipping the new Apple TV with platforms has not taken away its television capabilities. First, the redesigned remote control makes the device easier to operate. Additionally, inclusion of Siri support on the device has greatly simplified the search for shows.

Apple Inc. (NASDAQ:AAPL)’s new television hardware is available in two flavors, with the base model asking for $149 and comes with 32GB of storage. The high-level model comes with 64GB and goes for $199. These prices make the new Apple TV more expensive that competition.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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