Verizon Communication Inc. (NYSE:VZ)’s Go90 To Lure Users In The 18-To-34 Age Bracket
Verizon Communication Inc. (NYSE:VZ) is about to unveil its version of Internet-based television going by the name Go90. Unlike most other online television services out there, Verizon won’t charge you to stream video on Go90. Instead, the company will serve ads against the content streamed, and its target audience is young people aged 18-34. With or without charges, Verizon’s Go90 clearly expands the cord-cutting phenomenon that is shaking up cable companies everywhere.
Verizon Communication Inc. (NYSE:VZ) is not new to video offerings, but Go90 is a unique one from the company. From the outset, Verizon wants to focus Go90 on users aged between 18 and 34, which is a coveted demographic in any industry. According to Verizon, you don’t have to be an existing customer to enjoy Go90. The service is available to everyone for live and on-demand streaming on mobile as long as you have an Internet connection. You can access Go90 on Google Inc (NASDAQ:GOOG)’s Android and Apple Inc. (NASDAQ:AAPL)’s iOS mobile platforms.
The telecom giant could launch its free ad-supported Internet-based video service anytime this week, according to media sources. The management hasn’t confirmed when exactly the service will go live, but there is no doubt it is on the way and coming sooner than later.
Live and original shows
On Go90, subscribers will be treated to a blend of video content that includes prime-time shows, original series and live events, among others. Verizon has partnered with the likes of Food Network, NFL Network, Vice Media and Comedy Central, among others, to provide content on Go90.
Demand for mobile video
Verizon Communication Inc. (NYSE:VZ)’s move with Go90 clearly signals the transformation that is sweeping through the telecom industry. There is an increased appetite for online and mobile video, and Verizon is moving to satisfy the demand as it also looks to generate incremental revenue.
Without a cost involved, Verizon’s Go90 is likely to appeal to a wide audience in the targeted demographic. However, the company will have to deliver enriched offering to retain users, because rivals AT&T Inc. (NYSE:T), T-Mobile US Inc (NYSE:TMUS) also have mobile video ambitions.
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