Microsoft Corporation (NASDAQ:MSFT) Joins Hands With Hewlett-Packard Company (NYSE:HPQ), To Counter Apple Inc. (NASDAQ:AAPL)’s IPad Pro
Microsoft Corporation (NASDAQ:MSFT) has summoned its forces to try and counter Apple Inc. (NASDAQ:AAPL)’s iPad Pro in the enterprise market. Apple’s iPad Pro, a 12.9-inch display tablet, is widely seen as a threat to Microsoft’s Surface tablets, especially among corporate buyers. As if to take the threat further, Apple is including stylus support in the iPad Pro, although the accessory will be sold separately alongside a wireless keyboard.
There is no way Microsoft Corporation (NASDAQ:MSFT) is going to rest on its laurels when Apple is threatening to eat its launch in the enterprise market.
The team to keep check on Apple
To try to counter Apple’s move with the super-sized iPad Pro, Microsoft has cut a deal with Dell Inc. (NASDAQ:DELL), Hewlett-Packard Company (NYSE:HPQ) and Accenture Plc (NYSE:ACN) to resell Surface tablets. Besides selling Surface tablets to enterprise customers, each of these partners will have certain roles to play to position Surface as the natural laptop replacement for enterprises.
Each partner has a role
In the Microsoft Corporation (NASDAQ:MSFT) partnership, Accenture will be responsible for creating unique business and industry specific apps that are exclusive to Windows tablets and laptop. That sounds like the enterprise deal that Apple signed with the International Business Machines Corp. (NYSE:IBM) to build enterprise apps for iPhone and iPads.
Dell and HPQ will be more of distributors, ensuring that they use their enterprise networks to promote widespread adoption of Surface by corporations.
At some point Microsoft appeared to be rubbing its hardware partners the wrong way when it turned into a hardware vendor. However, the company has figured that it needs the support of its hardware partners to succeed in the hardware business. Additionally, the hardware partners have realized that deepening relationships with Microsoft in new ways can boost their fortunes.
Time will tell
It remains to be seen which team, between the one assembled by Microsoft Corporation (NASDAQ:MSFT) and that of Apple, will have the enterprise mobile market. Nevertheless, it is clear that Microsoft’s move to get Dell, HPQ and Accenture involved in the distribution of Surface is more defensive than offensive.
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