Linkedin Corp (NYSE:LNKD) Comes Up With Next Wave, An Initiative To Discover Movers And Shakers
LinkedIn Corp (NYSE:LNKD) has come up with what it calls Next Wave, which is an original list initiative of its kind. Through Next Wave, LinkedIn intends to use the data on its platform, alongside other indicators, to identify and profile influencers in different industries. The idea behind Next Wave will be to discover the next generation of movers and shakers. The company hopes that the initiative will result in new business opportunities and fruitful connections on the platform.
Original list is something that LinkedIn hopes will add value to its professional networking platform. To stay competitive, LinkedIn needs to be innovative. The company understands that the likes of Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) are also showing interest in venturing into the professional field.
As part of the ongoing innovation to enrich its networking platform, LinkedIn has figured out Next Wave as an initiative to profile the next generation of luminaries in business. Next Wave is actually part of a larger content initiative in the company called “LinkedIn Lists.”
Under Next Wave, LinkedIn Corp (NYSE:LNKD) will highlight individuals in different industries. The Next Wave list will come out quarterly. LinkedIn will target individuals aged 35 and below and who belong to 15 different industries. Each industry will be represented by 10 individuals, making up a total of 150 professionals.
Some of the industries that Next Wave will capture include finance, retail, consumer and enterprise technology, energy and fashion.
According to LinkedIn, the company is using original and unique data to be able to find names of inspirational professionals on its network. The company also says that while some of those on the list are already well-known professionals, most of them are not.
Those who read LinkedIn Corp (NYSE:LNKD)’s Next Wave and other original lists should be able to learn new things about being successful. Perhaps that should lead to new partnerships and new business opportunities.
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