Keyboard And Stylus Are Not Bundled With Apple Inc. (NASDAQ:AAPL)’s IPad Pro


It is almost settled that Apple Inc. (NASDAQ:AAPL) will today unveil a larger iPad going by the name iPad Pro. There have also been reports that Apple will launch the iPad Pro with stylus pen support and a wireless keyboard to bring out the productivity value in the tablet device. However, it is emerging that the stylus pen and keyboard will not be bundled with the iPad Pro. Instead, those who need the accessories will have to pay extra to buy them separately from Apple.

True to its nature of always wanting to look different and charming, Apple Inc. (NASDAQ:AAPL) has come up with a unique approach to render accessories that work with its super-large iPad device. Instead of shipping the iPad Pro with all its accessories, the company will sell some of these accessories separately.

Getting more from iPad Pro sales

Given that Apple doesn’t usually comment on rumors, the company isn’t saying why stylus and keyboard for the iPad Pro will be sold separately. Nevertheless, it is not difficult to figure out the sense in that approach. By selling stylus and keyword separate from the iPad Pro, Apple is looking to squeeze more money from iPad. Buyers will pay for the iPad upfront and then pay extra for keyboard or stylus if they need them. Through that strategy, Apple should be able to tap premium profit margins from iPad Pro sales, and that makes plenty of business sense.

Pricing of extra accessory

It is estimated that Apple could charge between $100 and $149 for the wireless keyboard for iPad Pro, with 75% of that cost generating profit for the company. But in the case of iPad Pro, Apple will be careful with the unbundling of stylus and keyboard lest buyers find cheaper options in the market and deny the company the extra benefits.

Unbundling isn’t new at Apple

The strategy of selling extra accessories separate from the main product is something new at Apple Inc. (NASDAQ:AAPL). The company already allows Apple Watch buyers to purchase multiple extra straps for the Watch to match their unique fashion.

Apple Inc. (NASDAQ:AAPL)’s 12.9-inch display iPad Pro is seen targeting enterprise and power users.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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