Linkedin Corp (NYSE:LNKD)’s Messaging Tool Gets A Facelift
LinkedIn Corp (NYSE:LNKD) is catching up in the messaging space, renovating its messaging tool to make it lightweight and more interesting to use. The company previously offered a messaging service that came in inbox design and looked a bit dated. In the latest move on the messaging front, LinkedIn is pushing out a feature with a friendlier user interface like those in WhatsApp and Apple Inc. (NASDAQ:AAPL)’s iMessage.
LinkedIn figured out that its messaging service didn’t meet the needs of its subscribers properly and has moved to reform it. The company has come up with a chat-like messaging feature that is simpler to use and faster for casual professional talks.
The new LinkedIn messaging tool will be initially available to English speakers globally first before being rolled out in non-English speaking markets. The updated messaging feature is available on mobile through Apple’s iOS and Google Inc (NASDAQ:GOOG)’s Android and also on the Web.
LinkedIn Corp (NYSE:LNKD) said that the overhauled messaging tool will be available to all its nearly 380 million subscribers regardless of whether they are fee or premium users. The company already has a paid messaging service called InMail, which enables subscribers to connect to people in their network that are not in their contacts.
Voice and video features
While the first step in LinkedIn’s messaging tool revamp aimed at making the feature friendlier for short conversations, the company has more coming. The company revealed that it could bring voice and video calling capabilities to its chat-like messaging service. Moreover, LinkedIn is also pondering a messaging assistant feature to add to its messaging platform as part of the ongoing enrichment of the service.
With an intelligent messaging assistant, LinkedIn Corp (NYSE:LNKD) says that subscribers can have a better idea about who in their network to contact based on factors like background details and career goals.
The makeover of LinkedIn Corp (NYSE:LNKD)’s messaging tool is a move in the right direction given the rise of instant messaging services.
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