The Logic behind New Products from Apple Inc. (AAPL)


Apple Inc. (NASDAQ:AAPL) does not believe that a mere technology or new product to the market will enthuse it. An ex-employee of the company has shared his experience. He said that the tech firm will not bring out a product to the market unless the company is convinced that it improves the experience for users in a more significant way. The same is applicable in the case of adding a fresh feature to its gadgets.

More Compelling Reason Than Features

According to the employee, Apple Inc. (NASDAQ:AAPL) is very clear about this. In any product that the company makes, it makes sure that the user experience is taken into account. The company must be convinced about the more compelling reason to provide a unique experience to the users than any features. By his admission, one thing is clear. That is the company is not giving more importance to the features but the user experience only.

The person wanted to remain anonymous and did not reveal his identity. However, based on what he disclosed, there is a reason the tech firm failed to bring out some products like solar charging though it conducted tests. There could have been many such products that despite having tests failed to reach the final stages.

Experimented With Solar Charging

New York Times reported earlier that Apple Inc. (NASDAQ:AAPL) was involved in experimenting with the solar charging additional feature to Apple Watch’s screen. That would enable the wearable to absorb energy during the day. Since 2008, the company was said to be engaged in solar-power enabled devices. During the same period, it was testing and developing an iPod with solar charging tech built into its back panel.

However, the market is yet to see a solar-enabled Apple iPod, or iPhone or iWatch. There appears to be reasons and that would probably have not been greater than that. The former employee said that if solar charging was put to use, then the user needed to position him or her in such a way that the device was hitting the sun.

Commonplace Technology

The picture provided by the former employee suggests that while deciding the technologies to test, as well as, patent, the company thinks about the commonplace technology minimum four years ahead. While the person was working with Apple Inc. (NASDAQ:AAPL), it was testing fingerprint sensor technology and NFC. These features made their entry only in iPhone 6 and 6Plus models.

For a company like the technology bellwether, it is not surprising thing that they involve in different kinds of technology testing though they are not guaranteed to find a place in the final count. However, the former employee’s narration provided some interesting aspects of how the Apple Inc. (NASDAQ:AAPL) thinks in terms of the technologies and their contribution to the products profile.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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