BlackBerry Ltd (BBRY) Says Change In Its Structure Is Inevitable


BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is changing its structure throughout the world as it becomes inevitable. The company is in a transition mode to enterprise software provider from primarily selling the smartphone. Currently, it is working on cross-platform mobile productivity, as well as, security. The change in tactics will also provide big opportunity in the mobility segment. To make sure that the company takes advantage of the available opportunities, the company is hiring people throughout the world.

Expand Leadership Position

BlackBerry Ltd (NASDAQ:BBRY) indicated that its objective is very clear. The company wants to extend its leadership position in security, as well as, privacy. That apart, the Canadian firm wants to extend its position in the Internet of Things (IoT). As far as India is concerned, it has changed its focus on data privacy, as well as, secured communications. The company has attached much importance to it in the wake of growing usage of Internet.

One of India’s leading business houses, Essar Group, has selected the Canadian firm’s BES12 to manage its apps, data, and device securely. The company said that BES12 manages the Indian business conglomerate’s devices that run on iOS, BlackBerry and Android. It is one of the biggest customers in the sub-continent.

Other Big Global Companies

There are other global companies that have recently adopted the Canadian firm’s BES12. That included Mackenzie Health, a Canadian hospital chain, Caprecom, a Colombia-based Insurer, and several other firms around the globe. BlackBerry Ltd (NASDAQ:BBRY) indicated that its relationship with the mobile operators is also changing. That is because the company allowed them to take advantage of the purchasing patterns, as well as, emerging business models.

The company pointed out that one of the leading mobile operators in India, Idea Cellular, was one among the first operators in the world to unveil its enhanced SIM-based Licensing solution. That removes the trouble of several invoices from their customers, as well as, the means to pay the Enterprise Mobility Management Services without the burden of the additional bill.

Third Exciting Mobile Brand In India

Though the company claimed that it changed its focus, the company is refusing to shift its attention from its device business. The Canadian firm unveiled the Porsche Design P9983 smartphone in India earlier this month. Aside from that, its Classic model is continued to be promoted aggressively in India. Its speed, as well as, the accuracy with a physical QWERTY keyboard was appreciated by the majority of the users.

As a result, BlackBerry Ltd (NASDAQ:BBRY) is ranked the third most exciting brand in India as far as mobile is concerned. The company’s Passport model created specifically for business professionals is also received well among the manufacturing executives. Even before the iPhone was launched, BlackBerry was the most popular smartphone among the sales executives because of its convenient tools. Therefore, the company attaches much importance to the Indian market.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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