Tweets Make Their Way On Google Inc (NASDAQ:GOOG) Desktop Search Results
The promised indexing of tweets on Google Inc (NASDAQ:GOOG) has started on desktop platforms. The initial implementation of tweet indexing happened on mobile. Google and Twitter Inc (NYSE:TWTR), earlier this year, agreed to a form of content sharing where tweets would show up on Google search results. As a result, Google would benefit from fresh content, while Twitter would benefit from more traffic to its own site.
The ability to search for trending topics or search for a Twitter account on Google Inc (NASDAQ:GOOG) has not been expanded to desktops. A search brings you to a screen that displays rotating tweets that can appear at the top or the bottom of the search page. Regardless of where the results appear, you can click through the displayed search results and see more of a trending topic or get to the Twitter profile you want to see.
Reaching unregistered users
Earlier, searchable tweets on Google were only enabled on mobiles. The expansion into desktops means that more people can catch up on what is happening on Twitter without necessarily being registered users.
Twitter reported that more than 500 million people visit its site every month. It calls this community logged out users, because they are people who haven’t created accounts with it. Part of the idea of partnering with Google to index tweets was to support monetization of the unregistered users.
Through Google Inc (NASDAQ:GOOG) searches, the logged out users can get onto a specially designed site where ads are served and more about Twitter is shown. The priority is to get such logged out users to register for accounts. However, if that can’t happen, Twitter can still serve ads to them to boost its revenue, although such monetization can only happen at half the rate of registered users.
For Google Inc (NASDAQ:GOOG), the content sharing deal ensures that it benefits from Twitter’s real-time updates, which add fresh searchable content.
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