Smart Bands For Apple Inc. (NASDAQ:AAPL) Watch Reportedly To Be Launched In 2016
Apple Inc. (NASDAQ:AAPL) is reportedly working on enrichment of the Apple Watch with a smart band for the wearable rumored to be in the pipeline for 2016 launch. Smart straps for Apple Watch are expected to come with additional functionality for the wearable or even boost the battery life. Apple hasn’t been able to update on the number of Apple Watches it has sold, but there are hints that the progress is positive.
Sources are giving away hints that Apple Inc. (NASDAQ:AAPL) plans to bring smart bands for the Apple Watch with the focus being a 2016 launch. As usual, Apple hasn’t made an official announcement on that front, but that is not strange as the company is known for its stealthy moves. However, people with insider knowledge say that Apple is looking for a way that could enable it to bolster the functionality of its smartwatches.
Through smart straps, Apple could add features to the watch that it may not have been able to squeeze in the original device. For example, it is cited that the smart bands for the Apple Watch could help with functions like blood pressure readings, measuring of body temperature or blood oxygen level. Additionally, the smart bands could support measuring of respiratory rate. However, it is worth noting that there is already an app that supports heart rate reading using Apple Watch.
With the smart straps, Apple could also increase the battery life of its wearables.
Opportunity for more revenue
It is also possible that Apple Inc. (NASDAQ:AAPL) could use the smart bands to try and squeeze more revenue from Apple Watch owners, especially those that might not be upgrading every couple years.
The industry of smartwatches is heating up as players try to drive interest in their own line of wearables. For example, Pebble has set aside about $1 million to support efforts aimed at adding more features to its line of watches. Apple knows that it must try and bring more differentiators to its product line to stay competitive.
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