Two-Thirds Of U.K. Startups Worth $1 Billion Use Amazon.com, Inc. (NASDAQ:AMZN)’s AWS
Amazon.com, Inc. (NASDAQ:AMZN)’s Amazon Web Services is not only taking the U.S. by storm, but startups in Europe are also falling in love with AWS. By its own estimates, Amazon says that two-thirds of U.K. startups worth more than $1 billion use its cloud service. For that reason, the company is moving to deepen relations with U.K. startups by setting up an engagement shop in London’s startup hub called Tech City.
What Amazon.com, Inc. (NASDAQ:AMZN) has done in the U.S. is open up facilities, essentially shops, through which it is able to engage developers. The company targets startups, students and everyone in between, that already uses its cloud infrastructure or are interested in them, and it is now exporting the idea.
Most U.K. startups use AWS
The U.K. will host Amazon’s first startup space outside the U.S., and there are good reasons for that. In the U.K., most startups have already fallen in love with AWS, and Amazon wants to help them take more advantage of the cloud infrastructure. With most of the U.K.’s startups worth $1 billion and above already using AWS, Amazon is starting its AWS campaign in the country from an elevated position.
The startup facility that Amazon plans to set up in London’s Tech City will provide hands-on skills on a wide range of subjects that include Big Data and Security. Amazon wants U.K. startups to be assured that they made the best decision by choosing AWS over rival services. The company also wants the startups to discover new ways that AWS can support their endeavors.
In the U.S., Amazon.com, Inc. (NASDAQ:AMZN) has startup shops in New York and San Francisco, where it hosts education sessions. Moreover, the company allows startups to engage its various partners like Intel Corporation (NASDAQ:INTC) through its startup outlets.
Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT), which are battling for cloud market share against Amazon, also use the startup shops strategy.
Capturing startups around the world
The move into London’s Tech City with a startup shop is just the beginning of Amazon’s global startup campaign. The company has plans to set up such shops in more cities around the world. In Europe, the next stop is Berlin, which hosts the region’s second-largest startup city.
Amazon.com, Inc. (NASDAQ:AMZN) is also planning to set up startup shops in India, a country where already thousands of local startups depend on AWS, but have to rely on datacenters located abroad. As such, Amazon is planning to set up AWS datacenters in India by 2016 so that it can better serve its customers in the market.
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