Apple Inc. (NASDAQ:AAPL)’s Apple TV Overhaul Is Bad News For Google Inc (GOOG), Amazon.com, Inc. (AMZN)


The stealthy Apple Inc. (NASDAQ:AAPL) is plotting something serious on the streaming media device front. Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) and Amazon.com, Inc. (NASDAQ:AMZN), with Chromecast and Fire TV, respectively, may find it rough when the new Apple TV comes to market. It turns out Apple is planning major changes on the streaming hardware, including a design overhaul and a more robust operating system.

Apple Inc. (NASDAQ:AAPL) was expected to unveil its new Apple TV at the WWDC in June, and that didn’t happen. It is now emerging that Apple deliberately pushed back the release of the streaming hardware so that it could have more time to make it better. Additionally, Apple realized that it could have faced resource pressure had the new Apple TV launched in June.

It now looks likely that Apple will introduce the new Apple TV device next month during the same time that it will launch the new iPhone. You can expect Apple to bring major changes to its streaming media device when it is launched in September.

Hardware improvements

The new Apple TV is expected to be wider and thinner than the current one. Additionally, the next Apple TV is expected to come with a faster processor (A8 processor) and more storage, but that is just the tip of the iceberg.

Operating system upgrade

Reports have emerged that Apple Inc. (NASDAQ:AAPL) is making a major operating system upgrade for its Apple TV device. The new streaming device is expected to come with a version of the iOS 9 that is especially optimized for video streaming. The current Apple TV runs on a modified version of the iOS 8.3.

Enriched remote

Apple is expected to build more features into the Apple TV remote control. Among other things, the new remote is expected to be larger and have audio support to enable voice manipulation.

 Siri support on Apple TV

Rumor has it that Apple is building Siri capability into the new Apple TV streaming device, and the feature is expected to be available on the hardware right out of the box. Perhaps the inclusion of Siri capability explains the idea behind audio support in the Apple TV remote control.

Dedicated app store

Apple is expected to give its new Apple TV device a dedicated app store, moving away from the current practice where the company hand picks apps for the device. Developers will also have an SDK to write apps specifically for the TV streaming device.

With the massive upgrade lined up for the new Apple TV, Google and Amazon won’t be comfortable. Apple Inc. (NASDAQ:AAPL) is certainly hoping that it has got something to win the streaming device war against Chromecast, Fire TV, Roku and others.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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