Google Inc (NASDAQ:GOOG)’s Hangouts Gets A Dedicated Website


Google Inc (NASDAQ:GOOG) may be plotting more reforms for its products and services than it has already indicated. After recently reorganizing itself under a new holding company called Alphabet, Google has moved to enrich Google Hangouts. The company has also announced expansion of Android One to Africa.

Google has given the instant messaging and video communications app, Hangouts, a standalone website. The move seems similar to Facebook Inc (NASDAQ:FB)’s refining of the Messenger app earlier this year.

Google Hangouts has its own dedicated website, and the app has also been enriched in a number of ways. With the rise of mobile devices, instant messaging services have become more popular and providers like Google are trying to dominate the scene with carefully designed apps. Google presents Hangouts as a unified communications tool that brings its previously segmented products, like Google Talk and Google+ Messenger.

Instant messaging arms race

Putting Hangouts under its own domain is expected to simplify access to the app, thus enabling more people to adopt it. Earlier this year, Facebook also moved to delink what was initially called Facebook Messenger from its main Facebook app. The reformation means that people no longer need a Facebook account to sign up for Facebook Messenger, making the app more independent.

The latest reform to Hangouts indicates Google Inc (NASDAQ:GOOG)’s efforts to fight for its place in the instant messaging arena.

While Google has given Hangouts a dictated website, the company hasn’t interfered with the availability of the app on Gmail. Users can still enjoy Hangouts through their Gmail account.

It remains to be seen whether giving Hangouts a standalone domain will enable Google to gain the competitive advantage against rivals Facebook and Snapchat in the instant messaging space.

Android One enters Africa

Google Inc (NASDAQ:GOOG) is tweaking the rendering of Hangouts at a time when the company has also announced the expansion of its Android One initiative to Africa. At least six African countries will enjoy a smartphone running Android OS and priced competitively at $87. Android One is Google’s project to increase smartphone penetration in the world, especially in less developed countries, thus increasing the opportunity to sell digital solutions to more people.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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