Microsoft Corporation (NASDAQ:MSFT) Tests New App Called Newscast That Will Read News For You On iOS

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Microsoft Corporation (NASDAQ:MSFT) is working on an app that will make it super easy for people to stay up-to-date with the latest news around the Web. The app is called NewsCast and is currently being tested internally with the initial focus being Apple Inc. (NASDAQ:AAPL)’s iOS platform. The idea is that the app that can search the Web and read out news articles as you listen.

Perhaps in a move to accelerate its mobile expansion, NewsCast is first being designed for the iOS devices. One would have expected Microsoft to first focus on its native Windows platform before it expands to iOS and Google Inc (NASDAQ:GOOG)’s Android devices. However, it is a fact that Windows holds just a tiny share of the mobile OS market.

How it works

Microsoft Corporation (NASDAQ:MSFT)’s NewsCast is still in the works, but what it does is already in the limelight. NewsCast looks into the Web, pulls relevant news articles and reads out the news summaries for you like a playlist. You can choose to save interesting articles for later in-depth reading or have the app display the full text of a news article for you.

Microsoft is presenting NewsCast as a distraction-free way to keep up-to-date with current affairs. In broader terms, NewsCast is just another digital assistant tool that is more focused on news delivery.

News app arms race

Keeping users updated with the latest news is a growing trend among Internet companies. Yahoo! Inc. (NASDAQ:YHOO) is already doing well with its News Digest app and Facebook Inc (NASDAQ:FB) is also testing a news delivery feature. Apple is also expected to launch its news curated news feature called News app with the iOS 9 later this fall.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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