Twitter Inc (NYSE:TWTR) Makes Tweet History More Accessible For Businesses
Businesses rely on information, sometimes historical data, to make sound decisions, and Twitter Inc (NYSE:TWTR) is coming to help on that front. The company will enable businesses get their hands on history tweets that they can use for better marketing campaigns. Already, there were a number of third-party tools that helped people to explore archive tweets, but Twitter feels a need to do more in that direction.
Twitter Inc (NYSE:TWTR) handles more than 500 million tweets each day from its nearly 316 million users. Some of the tweets posted on Twitter are jokes, updates and thoughts that go up by the minute and quickly build up into a huge data.
More efficient history search
Many users, mostly businesses, find historical tweets useful for certain decision making issues, but looking into tweet history can be challenging. A number of services had already sprung up to help with history search of tweets, but a faster and more efficient tool was necessary, pushing Twitter to act.
The company announced what it calls Full-Archive Search feature, which is designed to help with looking up past tweets and turn instant and complete results.
Gnip behind the archive search tool
It is emerging that the social media data startup called Gnip, which Twitter Inc (NYSE:TWTR) acquired back in 2010, is behind the new tweet search tool. Using the archive tool, developers can dive into Twitter’s database and turn up things like the very first tweets by the company’s co-founders like Jack Dorsey. In 2006, Dorsey made a post announcing that he was setting up his Twitter.
Twitter Inc (NYSE:TWTR) hopes that the archive tool will be of great importance for business users. Already, companies like Simply Measured and PayPal Holdings Inc (NASDAQ:PYPL) are taking advantage of the archive search feature to gather useful insights for marketing campaigns.
Prior to Full-Archive Search tool rollout, those who wanted to search history tweets used services like Topsy and Snap Bird.
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