Apple Inc. (NASDAQ:AAPL)’s Apple Music To Debut On Google Android?


There is speculation that Apple Inc. (NASDAQ:AAPL) is considering launching its music streaming service, Apple Music, on Google Inc (NASDAQ:GOOG)’s Android platform. The company has posted job listings for Android Engineers. What is known is that Apple is not always in the business of embracing rival platforms, unless there is a compelling reason for doing that. While it has not been communicated by the company, it looks like the move to bring Apple Music to Android has more than meets the eye.

Apple Inc. (NASDAQ:AAPL)’s Apple Music is promising something like a revolution in the music industry. It seems as though missing out on Apple Music is missing out on everything exciting. To tempt many people to the service, Apple is running three months of free Apple Music streaming. Normally, Apple Music will cost $10 a month or $15 a month for a family plan.

Apple Music bait

Looking at Apple’s plans for the music service, competitive pricing is just part of the strategy to popularize Apple Music. The company is working to introduce Apple Music on Android, a move that is expected to expose the music service to more listeners. However, there are also reports that Apple could use its music service to lure Android users to its iOS platform.

Saturation in the smartphone space demands that vendors become more innovative in their marketing strategies. With indications that Android users are defecting to iOS, Apple is seeing an opportunity to grow its iOS base by tempting people away from the Android platform. That is where the issue of taking Apple Music to Android seems to make sense.

Selling Apple cloud solutions and more

Apple Music is deeply integrated into Apple Inc. (NASDAQ:AAPL)’s cloud platform, which is why getting people to sign up for Apple Music through Android would end up feeding Apple’s cloud business and more. Although not every Android user that signs up for Apple Music would eventually defect, Apple bets that it will get some of them crossing over to iOS, and that is a win.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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