Google Inc (GOOG) Challenges Apple’s iBeacon With Eddystone
Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) has come up with Eddystone in a move that is clearly aimed at challenging Apple Inc. (NASDAQ:AAPL)’s iBeacon in the beacons format support space. Eddystone is an open-source platform that is available on multiple platforms that include Android and Apple’s iOS. Google has also made Eddystone available under the Apache v2.0 license on GitHub.
Google Inc (NASDAQ:GOOGL) is weighing heavily on beacon technology with Eddystone, a clear answer to iBeacon. To give its product an edge in the beacon technology space, Google has open-sourced Eddystone. For nearly two-years, Apple’s iBeacon has been something like the cornerstone in the beacon format market.
Beacons are great marketing tools for businesses seeking to target their campaigns based on location.
The limits of iBeacon
Although iBeacon has been more like the standard in format beacon technology space, the fact that it is only available on Apple’s devices is a major inhibitor. Businesses that hop into iBeacon can only reach just about half of the smartphone population, which is a big limitation for a business with big growth ambitions.
Eliminating the limitation
What Google has done is take advantage of iBeacon’s limitations to launch Eddystone across platforms. As such, the wider reach of Eddystone means that businesses would be better off hopping into the platform than sticking with Apple’s iBeacon, whose outreach is limited.
Google has built Eddystone into its proximity connection feature called Nearby API, which is available on Google Play Services. Nearby is able to support sharing of data between people and devices using the same app. Connections in Nearby can be established with Bluetooth or a Wi-Fi network.
Google swaps UUID with URLs
While Apple’s iBeacon makes use of an Universally Unique Identifier (UUID), Google Inc (NASDAQ:GOOGL)’s Eddystone uses URLs. That strategy simplifies connections because URLs easily work with web browsers and are great for mobile users that don’t like keeping store-branded apps on their handsets.
It will be interesting to see how Google’s Eddystone disrupts iBeacon. However, what is already clear is that Eddystone is another of Google’s plays in the Internet of Things.
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