Marissa Mayer Became The CEO Of Yahoo! Inc. (NASDAQ:YHOO) Three Years Ago, This Week


Marissa Mayer turned three years as Yahoo! Inc. (NASDAQ:YHOO)’s CEO this week. Mayer joined Yahoo from Google Inc (NASDAQ:GOOGL). She has tried her bit in turning around Yahoo, but a lot still remains to be accomplished at the company. Tech journalist Kara Swisher covered Yahoo and other tech stocks more closely over the years and she recently weighed in on Yahoo’s progress under Mayer.

Yahoo! Inc. (NASDAQ:YHOO)’s Mayer had widespread backing when she joined Yahoo way back in 2012 and seemed focused on giving the company a new life. However, over the last three years, many of her supporters have apparently become disillusioned.

Swisher covered Yahoo and for several years. She expressed her skepticism about Yahoo! Inc. (NASDAQ:YHOO)’s under Mayer pretty early. As to how she was able to notice early enough that Yahoo wasn’t going anywhere with its turnaround, Swisher said that she already knew the mess that the company was facing. Additionally, Swisher had experience dealing with Mayer in the past and felt she was getting overwhelming with the job at Yahoo. These observations enabled Swisher to predict that Yahoo’s turnaround would be troubled at best, and that has been proven true.

Disappointments with Mayer

One of the reasons for disappointment that people have expressed with Mayer is that she hasn’t been willing to make big job cuts to lift the Yahoo’s profitability. Some other areas that Mayer hasn’t impressed is that there have not been really big new products to reinvigorate Yahoo’s revenue growth and profitability.

Plans to sell Yahoo

It appears to Swisher that Mayer is positioning Yahoo! Inc. (NASDAQ:YHOO) for a sale, possible to a private equity firm to help turnaround the company.

To sell Yahoo! Inc. (NASDAQ:YHOO) to a private equity firm, it is emerging that the backing of Alibaba Group Holding Ltd (NYSE:BABA) and SoftBank would be required. Yahoo owns substantial stakes in both Alibaba and Yahoo Japan, and these properties have in many ways put off potential buyers of Yahoo’s core business.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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