Carl Wiese Is Now In Charge Of BlackBerry Ltd (BBRY)’s Sales Growth

BlackBerry Ltd (NASDAQ:BBRY)(TSE:BB), desperate for growth, has tapped Carl Wiese from Cisco Systems, Inc. (NASDAQ:CSCO) to lead its software sales to enterprise clients. Wiese was responsible for Cisco’s collaboration division. Although BlackBerry draws most of its revenue from hardware sales, the company is transitioning its business model to enterprise mobility.

BlackBerry is looking for urgent revival, and the company is betting that Wiese will help its turnaround agenda. At BlackBerry, Wiese will be in charge of sales strategy and mainly work to bolster growth.

Wiese is replacing John Sims at BlackBerry, and he will report directly to BlackBerry’s CEO, John Chen.

While at Cisco, Wiese was tasked with the responsibility of leading sales of emerging businesses. BlackBerry Ltd (NASDAQ:BBRY) hopes that the experience that Wiese has gained and the networking he has built promoting new businesses will help its software and services units.

The right man for the right job

Having lost ground in the smartphone market, BlackBerry is focusing on software and services, especially targeting the enterprise market. These being emerging businesses, they are within Wiese’s domain and BlackBerry hopes it has got the right man for the right job.

Shifting strategy in handsets business

In recent times, reports have emerged that BlackBerry is planning to abandon its own operating system to embrace Android from Google Inc (NASDAQ:GOOGL). The company is expected to start making smartphones running Android. BlackBerry recently acquired two Android-related sites, a move that seemed to give credence to speculations that it is warming up to Android on its devices.

Several analysts have cited that BlackBerry Ltd (NASDAQ:BBRY)’s using Android on its handsets would be a wise step. The strategy is expected to enable the company to sell more devices, which will also bolster its software and services arms. BlackBerry depends on its hardware sales for software and services wins.

Platform Neutrality

Already, BlackBerry Ltd (NASDAQ:BBRY) has opened its own platform for rival apps, allowing access to platforms like, Inc. (NASDAQ:AMZN)’s Appstore. The company has also opened a number of its apps to work on Android devices. BlackBerry has been very vocal about what it calls “Platform Neutrality,” where apps are able to work on any platform.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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