Apple Inc (AAPL) To Have Exclusive Music Videos To Get An Edge Over Competitors


It is emerging that Apple Inc (NASDAQ:AAPL) is helping artists create original music videos exclusively for its Apple Music streaming. The company has already had a number of original recordings done for Apple Music and continues to do more. Creating exclusive music for Apple Music platform is clearly aimed at differentiating the service from the competition.

Those who claimed that Apple Music was just another replica of Spotify in a different name may soon have to apologize. Apple is serious about taking over the music streaming industry and there is no way the company is just going to copy what everyone else is doing. The company is reportedly into exclusive music deals with a number of artists, including Drake, Eminem and Pharrell.

Original contents for Apple Music

Apple Inc (NASDAQ:AAPL) is helping these artists and many others to create original video music exclusively for Apple Music. Some of the original contents for Apple Music include Energy (Drake), Freedom (Pharrell) and Phenomenal (Eminem).

Disrupting music streaming market

With original and exclusive content, Apple is telling everyone that it is better sticking with Apple Music than roaming about with Spotify or Pandora Media Inc (NYSE:P). Apple came to the music streaming industry as an underdog, but its moves leave no doubt that it has enormous plans for its music business and industry at large.

It had long been speculated that Apple could someday turn into one large global label company, recording music for artists and organization promotional concerts for them. If reports that Apple had a hand in the various original content created for Apple Music, there is no doubt the company is plotting to give legacy label companies a run for their money.

Grabbing share from Spotify

Currently, Spotify controls nearly 85% of the music streaming market. Apple Inc (NASDAQ:AAPL) needs to come up with innovative ways to raid Spotify’s market share with Apple Music. The company already offers Apple Music for free trial for three months. Exclusive rendering appears to be another weapon aimed at destabilizing rivals in the music streaming industry.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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