Google Inc (GOOG) Experiments With Price Tracking Feature


Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) is experimenting with one more innovative feature in an attempt to retain its visitors. The experience involves price tracking of several products listed on the site. The move is obviously aimed at preventing visitors from having to visit  shopping sites directly so that they could see the difference in the pricing of various products.

Selection

For quite some time, Google Inc (NASDAQ:GOOGL) has been experimenting with the feature silently by selecting from its product searches. As a result, the price tracking indicates the saving as a percentage off average on a particular item in its product list ads. The experiment has been live based on a small number of queries. That was part of the earlier efforts in demonstrating items, which were put on sales by the search engine giant’s product ads.

ChannelAdvisor was the one of the first ones to spot the experiment that  Search Engine Land unearthed few months back. At that point of time, these ads highlighted discounted products through  tagging. Also, the text reads  ‘Value Alert’ at the bottom of the current price.

Frequency Increased

Channel Advisor also indicated that these ads were showing the alerts more frequently in recent times though the latest tests were underway for several months now. Google Inc (NASDAQ:GOOGL) is not ready to comment  further about the data sources which conclude on the average online price. However, the company seems to be averaging all the listing of a specific item on its shopping site, excluding tax, so as to make its determination.

For instance, in respect of KitcheAid Mixer, Channel Advisor learned that the price was 13.9% off. That was due to search engine giant using all the models, which were listed on its shopping compared to the subset featured in the ad of product listing. The company reportedly explained it through a blog post about its findings.

Shift From Tradition Method

The search engine’s tests also represented a shift from its conventional process of managing on a cost-per-click model where there was no preference to a lower price. The company fears that big marketplaces such as Amazon.com, Inc. (NASDAQ:AMZN) and the new entrant Jet.com might eat some of its business. Many users search directly on Amazon when it comes to searching for products. That means that consumers will go directly their website to explore low-price items rather than turning into the company’s search engine to find out the products.

A Google Inc (NASDAQ:GOOGL)’s spokesperson has reportedly responded by saying that the experiments will highlight the good prices for products of the particular category. The test is in the initial stages and refused to elaborate further. The recent test is also part of its efforts to get great deals and pricing information to its users. The company has already lost the default search engine status of Mozilla and AOL, Inc. (NYSE:AOL). Therefore, there is pressure to retain its status and improve how it engages with users.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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