Facebook Inc (FB) To Roll Out Suggested Video Feature
Facebook Inc (NASDAQ:FB) is taking ever step it can that can maximize more video viewing in an effort to take on Google Inc (NASDAQ:GOOGL)’s YouTube. The social networking site firm appears to be following the footsteps of Fox Sports or Funny or NBA to offer revenue sharing model from ads sold. That was in respect of the videos, which will commence from the fall season.
This is probably the first time that Facebook Inc (NASDAQ:FB) is ready to share revenue on video. As a result, its pitching for the content creators is obvious or transparent. The company is adopting a method whereby the money will be shared with those who share the video content. That is an obvious attempt to take on the YouTube from the staple of Google Inc (NASDAQ:GOOGL) that is dominating the online video market for better part of the last decade.
The social networking site has been attracting content creators mainly due to its big reach. The company is also offering them one more feature that cannot be easily rejected, which is money. YouTube has also been practicing the revenue sharing model with 55% of the revenue to the video creator and the rest to the platform provider.
Facebook Inc (NASDAQ:FB) is arguing that its videos can generate more eyeballs. The company believes that there is no need to hunt for the video and that it can show them to the users. That included people, who are not following the user in the social networking site.
The company’s VP for partnerships, Dan Rose, said that a lot of its partners have appreciated the move and viewed it as a big motivation. That will enable publishing more number of video content on Facebook Inc. (NASDAQ:FB). The company’s executive is hopeful of attracting more video content due to its latest offering. The main argument put forth by Google Inc (NASDAQ:GOOGL) is that YouTube is a video platform having the library of a number of videos of longer durations.
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