Other Departments At Apple Inc (AAPL) Complain Of Talent Loss To Project Titan

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There are whispers that Apple Inc (NASDAQ:AAPL) is starving some departments with talents as its car project, called Titan, benefits from most of the resources. Senior managers at Apple are reportedly complaining about the talent drain to Titan, which has remained a mysterious project for outsiders. Although it was initially felt that Apple was simply interested in bolstering its connected car offerings, the company is likely going to become a car manufacturer.

Talent drain at Apple

Not everyone in Cupertino is happy with Apple Inc (NASDAQ:AAPL)’s secretive car project. They are not actually whispering that Apple will fail in its car attempts, but they complain that the project is starving some departments of talent. Reports indicate that senior managers at Apple aren’t happy with the continued loss of engineers to work on Titan.

Internal loss of talents by departments is something that hasn’t got managers complaining to this extent. For that reason, it looks all the more clear that Apple isn’t simply building computers for connected cars, but something bigger. All indications are that Apple is actually plotting to become a car manufacturer, targeting Tesla Motors Inc (NASDAQ:TSLA) in the electric engines space.

Apple poaching talents from outside

Apple Inc (NASDAQ:AAPL) is not only shifting engineers internally, but the company has also been hiring from outside. The company has reportedly poached engineers from Tesla to work on its secretive car project. Apple has also been accused of poaching electric vehicle battery experts from A123 Systems and Samsung Electronics.

Strong to compete in auto space

Given its vast financial resources, nearly $200 billion in the bank, nothing can stop Apple Inc (NASDAQ:AAPL) if it decides to venture into car production. In most cases, newcomers to the auto industry have been held back by huge capital requirements.

In the car business, Apple would be joining technology peer Google Inc. (NASDAQ:GOOGL), which has also been working on a driverless car.

Apple Inc (NASDAQ:AAPL) already offers CarPlay, a car operating system that is competing for dashboards against Google’s Android Auto. It is predicted that connected car will become a standard feature by automakers by 2016.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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  • CutTheKrapp

    Apple is *NOT* going into the car manufacturing business. Margins are *WAY* too low to make it worthwhile taking the risk on the massive investment required.

    Instead, I reckon they’re either:

    a) Working on Carplay to extend it to an entire hardware and software platform based on iOS or OS X (rather than the s/w only platform it is now that extends BB’s QNX). Get rid of the QNX platform to get cut out the licensing costs and increase flexibility and control, then sell the entire platform to car manufacturers to use instead with guaranteed 1st class iPhone integration. Integrating this into a car’s hardware is much harder than for s/w alone, hence the need to employ engineers from the auto industry.

    or

    b) Taking this much further, do the above and build an entire car platform around it (powertrain, transmission, chassis etc, everything but the wheels, body and interior ie. everything you can’t see). BUT crucially… don’t sell it, LICENSE THE DESIGN to auto manufacturers. This is what ARM do with their processor for mobile manufacturers, and similar to what Lotus did with their Elise chassis for the Tesla Roadster. It makes much more financial sense for all concerned. Car manufacturers still get to customize their designs for their market, and Apple doesn’t risk their fortune bashing metal.

    What do you think?

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