A Walk Through The Positive Impact Of Yammer On Microsoft Corporation (NASDAQ:MSFT)


It is emerging that the acquisition of Yammer has transformed Microsoft Corporation (NASDAQ:MSFT) in a positive way. The one particular area that Microsoft has been able to achieve much thanks to Yammer is more collaborative working. It has been three years since Microsoft acquired  Yammer, and there are no regrets despite some earlier cynicism.

What has happened for the three years that Microsoft Corporation (NASDAQ:MSFT) has had Yammer is that it has greatly impacted the company’s culture. From an early time, Yammer has always stood out as that tool for changing the way organizations work, and that can be seen in the way Microsoft has transformed.

Flexible culture

With his cloud-first and mobile-first pursuits, Microsoft’s CEO, Satya Nadella, advocated for a culture that is flexible in the company. He prefers a culture that is adapting and changing appropriately.

Driving collaboration

It is emerging that Microsoft Corporation (NASDAQ:MSFT) didn’t actually get hold of Yammer to help its customers. Instead, the company needed help with its own internal issues. With Yammer, the company has been able to drive more collaboration among different product teams, leading to better results and accelerated development.

Microsoft has changed its strategy by opening up some of its previously closed products like Office for rival platforms. The company has brought Office to Apple Inc. (NASDAQ:AAPL)’s iOS. It is also bring the document software to Google Inc. (NASDAQ:GOOGL)’s Android OS. Developing for these platforms has benefited from the change of culture driven by Yammer.

Refocusing Microsoft

Since taking over the top executive role at Microsoft, Nadella has been pushing for culture change and Yammer is greatly aiding his campaigns. The landscape has greatly shifted and Microsoft understands that it needs to think differently to defend its position and grow.

In one of the major shifts under Nadella, Microsoft Corporation (NASDAQ:MSFT) will be offering Windows 10 for free upgrade. The move is expected to help in the fight against piracy and also expand the adoption of the software, widening the market that Microsoft can target with its other products and solutions.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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