Microsoft Corporation (NASDAQ:MSFT) Releases Office For Android In Line With Its ‘Cloud First-Mobile First’ Strategy
Microsoft Corporation (NASDAQ:MSFT) isn’t cooling its “cloud first” ‘mobile first” strategy. In the latest development on that front, the company has activated Office for Android users. You can now download Word, Excel and PowerPoint from Google Inc (NASDAQ:GOOGL)’s Google Play app store.
Microsoft listens to Android users
Microsoft had initially only offered the Office software as a preview on Android platform. During the Office preview period, Microsoft was able to gather feedback from users. The company has incorporated improvements in the full Office suit for Android according to what users requested to have.
Microsoft Corporation (NASDAQ:MSFT) was able to test Office in nearly 2,000 Android phones of different models in 83 countries during the preview period. Some of the adjustments that the company has made to Office for Android include the ability to connect with third-party apps such as Box and Google Drive.
The company also made useful adjustments to support smooth in-app navigation in Office for Android.
Going against the grains
By releasing full Office and Android and Apple Inc. (NASDAQ:AAPL)’s iOS, Microsoft is going against its longstanding practice. Office was exclusively available on Windows platform and even when Microsoft brought it to third-party platforms, it was mostly previews or versions that were considered substandard in some ways. However, that seems to be changing as the company is opening up Office more broadly.
It is interesting to see Office integrate with Google Drive and other third-party apps, bolstering the software’s value proposition.
Microsoft Corporation (NASDAQ:MSFT) has already changed a lot under Satya Nadella. There is no surprise about that because Nadella made it clear from the beginning that he wanted to focus the company more on cloud and mobile. It can also be seen that Nadella is trying to make Microsoft’s software solutions available everywhere consumers are.
Given Microsoft’s small share of the mobile market, it makes sense for the company to tap into Android and iOS to accelerate its mobile growth. Microsoft hopes that the Office fermiums will lead to profitable sales elsewhere, especially as users buy some of its others solutions.
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