Microsoft Corporation (MSFT) To Take On Both YouTube and Google Search with Bing Video Search


For Internet users, information overload presents a serious challenge because it takes time to get the content you want. That is something that Microsoft Corporation (NASDAQ:MSFT) wants to change with its revamped Bing Video Search.

The one area of digital content that is growing rapidly is video, and like with everything else online, plowing through the ocean of videos for what you want can be a serious headache. Microsoft has figured out how to help you find the videos you are looking for online, but the move also takes aim at Google Inc (NASDAQ:GOOGL).

Enriched Bing video search

Most people looking for videos online are used to going straight to YouTube or starting a search on Google. With its overhauled Bing video search, Microsoft seeks to deliver the best video search experience. The new search feature comes with updated user interface and also shows bigger images of the search results. Additionally, the revamped Bing comes with a design that is more touch friendly.

Multitasking support

The one area that Microsoft Corporation (NASDAQ:MSFT) has tried to focus much of its attention in the latest Bing upgrade is music. Many people turn to YouTube to stream music given that it has become an alternative to Spotify. For that reason, the revamped Bing video search allows you to keep music playing as you search for more music videos on other pages.

To enhance video search results, Microsoft now displays more details such as when a video was uploaded, how many times it has been viewed and the channel that uploaded it. These extra details ensure that searching for videos becomes easier.

Video previews

The revamped Bing video search also allows users to have a preview of videos by simply placing the cursor over a video.

Online video arms race

With the latest video search move, Microsoft Corporation (NASDAQ:MSFT) hopes to trounce YouTube as the go-to place for video searches. However, it remains to be seen how Google would respond to that challenge. The enriched Bing video search just adds fuel to the already heating online video sharing market where Facebook Inc (NASDAQ:FB) is trying to unseat YouTube.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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