Twitter Inc (NYSE:TWTR) Is Inching Towards Artificial Intelligence Along With Peers Google Inc (NASDAQ:GOOGL) And Facebook Inc (NASDAQ:FB)

Twitter Inc (NYSE:TWTR) has tapped machine learning specialist Whetlab. Following the deal, the artificial intelligence startup will shut operations on July 15 and its team will move over to Twitter.

While Twitter disclosed that it is adding Whetlab to its portfolio, the microblogging company didn’t disclose its plans for the asset. However, Whetlab’s artificial intelligence technology has potentially wide application cases for Twitter. For example, Twitter can tap into Whetlab’s AI technology to improve tweet servings so that it surfaces more relevant tweets to users. Twitter can also use Whetlab’s machine learning technology to bolster ad targeting on its platform.

Recommended reforms

With changes happening at Twitter’s top where CEO, Dick Costolo, is stepping down, reforms in product offering have been recommended. Analysts have cited that Twitter needs to simplify its platform to encourage more new users to sign up for accounts. The platform also needs enrichment to make it more attractive for advertisers, another area for AI application.

Twitter is letting Costolo go and has invited its co-founder Jack Dorsey to lead its affairs as interim CEO. It is currently unclear who will be Twitter’s next fulltime CEO, but it is clear that driving user experience is an important part of reform required at the company.

Artificial intelligence arms race

By reaching out for Whetlab, Twitter Inc (NYSE:TWTR) is making its second high profile acquisition in AI. Last July, Twitter tapped Madbits. Twitter is racing to catch up with Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB) in machine learning space.

With Whetlab, Twitter will be adding an interesting team of developers to its side. The small team at Whetlab is made up of a group of PhDs that include Harvard University’s assistant professor of computer science, Ryan Adams and Hugo Larochelle of the Universite de Sherbrooke.

According to Whetlab, its initiatives involve making AI to work better and faster automatically. The startup further said that its technology can greatly accelerate Twitter’s in-house AI efforts.

Twitter Inc (NYSE:TWTR) didn’t reveal how much it spent on the acquisition of Whetlab.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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