Walt Disney Co (DIS) Reaps $224 Million From NBA Finals
Walt Disney Co (NYSE:DIS) owned ABC ended up with the last laugh as one of the most coveted Finals in the NBA history paid off in terms of big check from advertisements. As the Cavs and Warriors battled on the court, ABC generated millions of dollars over the course of the six-game thriller.
Big Spenders On NBA Finals
ABC is reported to have earned a total $223.9 million from ads aired over the course of the six games. The network could have ended up with an additional $45 million had the series been pushed to a seven game decider. A good chunk of the earnings came from Movie studios promoting their upcoming releases on the Walt Disney Co (NYSE:DIS) owned network.
Some of the biggest spenders included Columbia Pictures, which is reported to have spent $11.5 million to showcase its upcoming comedy ‘pixels’ and the new James Bond film ‘Spectre.’ Universal Studios spent about $9.3 million to promote ‘Jurassic World’ while Warner Bros spent $7.6 million for the drama film ‘Max’.
Improved Household Ratings
Some of the other backers to ABC’s hefty pay check included NBA sponsors of the likes of Sprint Corp (NYSE:S), Taco Bell, and Bud Light. This year’s finals garnered the highest pro hoops ratings as more than 20 million viewers took to the screen to watch the grand finale. The household rating for the final came in at 11.6. Every game in the series was a record setter for the Walt Disney Co (NYSE:DIS) network as the last time such high rating were seen was in 1998 when Michael Jordan played his last game.
This year’s series saw Golden State clinch its first title in 40 years as networks averaged a rating of 7.6 for adults between the age of 18 and 49. The rating was a 25% Improvement from last year’s score of 6.1. The win should boost the Warriors net worth that currently stands at $1.3 billion and the seventh highest in the league.
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