Advanced Micro Devices, Inc. (NASDAQ:AMD) first to utilize HBM technology in its new range of Radeon graphics card to take on Nvidia


Can Advanced Micro Devices, Inc. (NASDAQ:AMD) change the dubious underdog perception that hangs around it? The company hopes that the time has come to change the narrative, and it is betting on its latest, more advanced graphic cards to do that. Advanced Micro Devices has launched an enriched line of its Radeon Graphics Cards that makes use of high bandwidth memory technology (HBM). It showcased its latest GPU technology at the E3 2015 event.

Advanced Micro Devices, Inc. (NASDAQ:AMD) is hoping that bringing HBM will enable it to floor rival Nvidia Corporation (NASDAQ:NVDA) in the graphics cards market, an area that it has lagged Nvidia.

AMD’s latest advanced graphics are the first to make use of HBM technology. The design of the latest desktop GPU involves stacking of DRAM so as to come up with graphics cards of reduced sizes. In the latest line of Radeon GPU chips, Advanced Micro Devices built in more power efficiency.

Bridging the gap

If there was an area that Advanced Micro Devices, Inc. (NASDAQ:AMD) majorly lacked in its competition with Nvidia, it was power efficiency. Thermals were also another area that AMD didn’t stand well against Nvidia. The company now hopes that its HBM-enabled GPU will enable it to offset whatever weaknesses it may have had in the graphics cards market.

Advanced Micro Devices, Inc. (NASDAQ:AMD) plans more enrichment of its line of graphic chips as the company believes that it has been able crack the code of creating superior GPUs for desktops.

Battle for the desktop GPU market

The contest currently is heralding a new era in PC gaming, and that is something that Advanced Micro Devices, Inc. (NASDAQ:AMD) hopes it will be able to do better than rivals.

It remains to be seen if the HBM-enabled desktop GPUs from Advanced Micro Devices, Inc. (NASDAQ:AMD) will enable the company to redefine its image. The other interesting thing would be how Nvidia reacts to the latest move by rival AMD.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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