Adobe Systems Incorporated (ADBE)’s Stock Image Platform Could Be Hit Given It Controls 85% Of Stock Image Market
Towards enriching its Creative Cloud apps, Adobe Systems Incorporated (NASDAQ:ADBE) has come up with a stock image platform that it simply calls Adobe Stock. The company is making the move at a time when it says that most of those who already purchase stock images use its apps. Adobe wants to tap into that pool so that it can generate more revenue from its cloud offerings.
The company believes that Adobe Stock will emerge as the go-to-place for people looking for stock images. Adobe says that as many as 85% of stock image buyers already use its apps, presenting a large addressable market. The company intends to bring Stock into its various apps to accelerate its penetration.
Adobe takes a shortcut
To better compete in the stock images platform, Adobe Systems Incorporated (NASDAQ:ADBE) took what many have termed as a shortcut. The company acquired Fotolia, a stock photo service that gave it access to more than 40 million images. Fotolia is an already popular stock photo service in Europe, giving the company a much-needed head-start in the market.
Adobe is also offering its cloud subscribers discounts to encourage them to choose Adobe Stock over rival services like Shutterstock and Getty.
To further differentiate its stock image offering, Adobe Systems Incorporated (NASDAQ:ADBE) has simplified the use of Adobe Stock. The company has integrated the images platform into its library, eliminating the need to download photos onto your computer.
Adobe also allows you to use its stock images in a trial version, whereby you get low resolution images. Changes are applied to your project automatically after you purchase a full version.
Paying the price
For non-Creative Cloud subscribers, Adobe Systems Incorporated (NASDAQ:ADBE) charges $9.99 for each image, but there are two plans to choose from, especially for those who need images regularly. The company charges $50 for 10 images per month or $200 for 750 images per month.
For Creative Cloud subscribers, Adobe asks for $30 a month for access to 10 images.
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