Apple Inc. (AAPL) Is Suspected To Reinvent Camera for iPhone 6S — Samsung To Follow As Usual


Apple Inc. (NASDAQ:AAPL) and Samsung Electronics are reportedly buying larger than expected quantities of cameras sensors, sparking speculations about their motives. Demand has also surged for components like memory, filters, autofocus and actuators among others, which are used in camera building. There seems to be a race among premium smartphone makers to incorporate more camera modules in their next generation of handsets.

Perhaps the iPhone 6S may come with more than just one back camera if it is true that Apple is working on some iPhone imaging paradigm shift.

Apple pays $20 million for camera technology

Hints about Apple Inc. (NASDAQ:AAPL) plotting robust camera upgrades in future iPhones were given away by its purchase of LinX Imaging. Apple reportedly paid $20 million for the asset. LinX Imaging develops camera modules made of multiple sensors and lenses.

With multi aperture cameras, such as those that LinX Imaging builds, Apple would be able to bring 3D imaging technology to future iPhones. The multi aperture cameras are also suitable for high image quality, and save the manufacturers the need to include bulky cameras on their handsets.

Samsung in camera upgrade race

In addition to Apple that tapped LinX to bolster its camera offering, Samsung is also in the camera upgrade play. The company included a chip in its Galaxy S6 series that is believed to support dual-camera operations, possibly pointing to more camera upgrades in the future.

The race to improve camera functions has been linked to the spike in demand for related components.

Delicate balancing act

There is certainly a need to improve consumer photography with enriched camera features on smartphones. However, implementing new camera technologies requires a lot of careful thinking. For a company like Apple, with a small range of smartphones, an unsuccessful gamble with new camera features could spell disaster. Samsung has a much broader range of handsets and it can afford to experiment with new camera technology without risking a lot.

It remains to be seen whether the multi aperture cameras will be coming to Apple Inc. (NASDAQ:AAPL)’s iPhone 6S series.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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