, Inc. (AMZN)’s Fire Stick Streaming Device Is Better Than Google’s Chromecast, Inc. (NASDAQ:AMZN) has been able to figure out how to make its Fire Stick streaming device better than rivals. However, on the content front, Netflix, Inc. (NASDAQ:NFLX) appears to lead.

In all other cases when you talk about Roku, Lenovo and Google Inc (NASDAQ:GOOGL), with their stream sticks, there isn’t any differentiator. However, Amazon introduces nice differentiators in Fire Stick, which make the device a much-needed companion for those who like streaming videos.

DIY offering

The one area that, Inc. (NASDAQ:AMZN)’s Fire Stick amazes is what can be termed as ‘do-it-yourself rendering.’ The company allows users to upload their videos and photos on its cloud storage platform so that they can view the same through the Fire Stick on their television.

Remote control, Inc. (NASDAQ:AMZN) includes a nice remote device for Fire Stick manipulation. The remote is smooth and easy on the hand when you hold it. Amazon has an accompanying app that turns your smartphone into a remote so that you can operate Fire Stick even if the normal remote device becomes finicky.

User interface

The Fire Stick comes with a great user interface that is as straightforward as it is simple in many ways. When you boot the device, Amazon prioritizes content based on what you have watched or what Amazon thinks is nice for you to watch.

Categorization in Fire Stick is based on three pillars, namely Recent, Movies and TV. Netflix does categorize based on genre.

Amazon recently added what it calls the X-Ray feature to Fire Stick to enable users to learn more about the characters or things they are seeing in a movie.

In terms of usability, Fire Stick is more user-friendly than Chromecast because it doesn’t require training to use.

Quick streaming

Fire Stick stands tall among rivals because of it being a quick way to stream content from YouTube, Netflix and Amazon Prime Instant video. The device also supports streaming content from your smartphone to TV without much delay.

In terms of content,, Inc. (NASDAQ:AMZN)’s video subscription avails thousands of shows and comes at $99 a year. However, Netflix comes out as a better option on the content side as long as you have the right streaming device.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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