After Google Inc (GOOGL) it’s Facebook Inc (FB) Which Releases Photo App Called “Moments”


Facebook Inc (NASDAQ:FB) seemed to have understood the need for keeping something private and not to flash it in the site. The company followed Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) to release a new photo app. Facebook’s new app is called ‘Moments’. The social networking site would obviously be interested to use the new app as a tool to attract more active users into its fold. Alternatively, the company might have felt that the users should not leave the site for the sake of sharing some moments privately.

Standalone App

Facebook Inc (NASDAQ:FB)’s Moments is a standalone app released for Apple Inc. (NASDAQ:AAPL)’s iOS, as well as, Google Inc (NASDAQ:GOOGL)’s Android. The app will enable the users to manage the photos on smartphones and also allow them to share privately with selected group of people or friends.

The key features of the new app are that it will group photos together depending on when the photographs were taken, besides who are in them. The same facial recognition technology is used to enable the user to tag feature on the social networking site. The company indicated that the latest app would allow users synchronize photographs with the people present in any particular event such as wedding or a party.

Solving A Problem

Facebook Inc (NASDAQ:FB)’s app is also aimed at resolving a new problem being faced since the advent of social networking,  that not all people will be interested in sharing all of their photographs through the social networking site. However, friends might still be interested to watch the photographs taken of them on others mobile.

Another key feature of the app is that the user is not required to dig in to the smartphone to determine each photo and then text them each photo or email them. The new app will group those photographs together and enables the user to share them. Interestingly, the app will not post any photographs on the social networking site unless you want it to.

Should Have Accounts

The catch of the app is that the people, who are depicted in the photographs, should have accounts in the social networking site for the tagging to function with enabling option. This is an attempt to force users to have an account with Facebook. Also, the users should download the app to view the synced photographs. Alternatively, they will have to see any other option to preview Facebook’s messenger app.

Facebook Inc (NASDAQ:FB)’s competitors already have private photo sharing. For instance, Google Inc (NASDAQ:GOOGL) and Yahoo! Inc. (NYSE:YHOO) developed sophisticated photo sharing services for incorporating their own image recognition. Recently, Google announced Google photos. Currently, the social networking site’s app will be available in the United States currently. The company appeared to be keen having the app separately. That was probably in line with the fresh thinking after it allowed Messenger app to function separately.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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