BlackBerry Ltd (BBRY) Phones May Have Android OS
According to reports Reuters, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is considering the Android OS for its upcoming smartphone. The news was confirmed by four different sources. However, the company has not confirmed.
BlackBerry Ltd (NASDAQ:BBRY) has been focusing on its BlackBerry 10 devices for quite some time. However these devices have not found significant appeal among people. Perhaps, this might be the reason that the company is considering to gain from the popularity of Android OS. Early reports suggest at the possibility of a new smartphone being created to run on Android. Whether it will be just one smartphone or one among many is not yet confirmed.
Blackberry Continued With Its Own OS
The company is among the few smartphone companies to hold on to their own operating system. The BlackBerry OS has been quite popular among users since its inception. However, this has not transformed into sales and the company is losing its market share every year. Recently, the company tried to regain its market position with the featured BlackBerry 10 devices. The company will take this as an opportunity to focus on software and devices management.
Sliding Smartphone at Mobile World Congress
The sliding smartphone shown by the company at the Mobile World Congress could very well be the device to run Android OS. BlackBerry Ltd (NASDAQ:BBRY) has worked previously on the Android related ventures. Many of its flagship apps are available on Android. The company is also trying to integrate its security platform with Android OS as it did with Samsung’s Knox.
BlackBerry Ltd (NASDAQ:BBRY) transitioning from its own OS to Android will be a big change. Android currently captures more than 65% as far as mobile OS is concerned. The company has changed its strategy ever since new CEO John Chen took over. He has been focusing more on the software side of the business rather than mobiles as the company finds difficult to get traction for its devices.
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