Apple Inc. (AAPL)’s Intelligence A Take On Google Now On Tap
Apple Inc. (NASDAQ:AAPL) is not going to allow Google Inc (NASDAQ:GOOGL) to eat its lunch in the virtual assistant market. For that reason, the company has come up with a digital assistant tool called Intelligence to take on Google’s recently introduced Google Now on Tap, an advanced version of Google Now. With Intelligence, Apple is attempting to formulate a new battle front where the question being asked is which mobile platform can do more for users without their intervention.
Apple’s Intelligence is an advanced predictive digital assistant built on top of Siri and Spotlight search. The assistant tool is able to look into your calendar, contacts, and maps as well as third-party apps to predict what you need and turn up search results more accurately.
How Intelligence does it
Unlike Spotlight search before it, Intelligence is enriched so that it is able to understand what may seem like complex search queries and deliver accurate results. The predictive component of Intelligence is able to help with functions like tapping into your calendar to schedule appointments and recommend the right time for you to leave for the appointment so that you arrive on time.
In other words, Intelligence combines both search and predictive features to give Google Now on Tap a run for its money in the digital assistant realm.
Apple Inc. (NASDAQ:AAPL) is careful not to intrude into users’ private lives. The company said that as much as Intelligence is able to map user contacts, maps and calendars, the tool still ensures privacy. Apple has been able to design Intelligence to accommodate privacy by ensuring that the tool doesn’t plug into your Apple ID.
Google’s advantage in AI
Google’s access to massive search data has been cited for the reason the company has been able to come up with clever artificial intelligence products. However, Apple Inc. (NASDAQ:AAPL) still feels that it can take Google head-on in the artificial intelligence space, regardless of its limited access to search data, which supports building of more accurate predictive tools.
What Apple has done with Intelligence is change the focus from what a platform can let you do, to what the platform can do for you.
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