Apple Inc (AAPL) Already Growing In Entertainment Business With Devices Claiming 62% Share Of Paid Authentications

Apple Inc (NASDAQ:AAPL) is doing great in TV and online video viewing with its devices claiming 62% of TV Everywhere paid authentications, according to a new study by a division of Adobe Systems Incorporated (NASDAQ:ADBE). The study captured the activities in quarter one of 2015, Apple’s quarter 2 2015.

Apple Inc (NASDAQ:AAPL)’s gain in video entertainment is primarily supported by Apple TV hardware and iPhones.

Apple in entertainment industry

Reports about Apple’s growing dominance in TV and video viewing comes at a time when there have been widespread rumors that the company is working on a streaming TV service akin to Sling TV from DISH Network Corp (NASDAQ:DISH).

Apple Inc (NASDAQ:AAPL) was expected to provide details about its streaming TV service at the WWDC, but it seems that will be pushed back for now. Instead, the company’s music streaming service is expected to be featured at the developer assembly.

iPhones drive Apple’s gains in video

Apple promoted itself to become the preferred platform for video entertainment by jumping into the phablet foray with the larger-screen iPhone 6 Plus, which is more friendly for watching video content. Most of the video log-ins on iOS happen through iPhones and iPads, accounting for 48% of iOS video entertainment share.

Rise of Apple TV hardware

According to the Adobe Digital Index, the share of Apple Inc (NASDAQ:AAPL)’s TV hardware in the TV viewing market also rose to 10% in quarter one from just 5% in the fourth quarter of 2014. The development has been explained as having been driven by many people acquiring Apple TV devices during the December holiday season. Apple also recently moved to lower the price of its TV streaming hardware to boost uptake. The rise of Apple TV also complicates matters for rivals, such as Roku .

Apple losing browser war

Apple Inc (NASDAQ:AAPL)’s penetration in the world of video entertainment in quarter one wasn’t without a dent. Mac computers lost 8% share of TV Everywhere authentication during the quarter. Most people also seemed to prefer Google Inc (NASDAQ:GOOGL)’s Chrome browser to Apple’s Safari.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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