Next In Line To Take Seat At The Helm Of Twitter Inc (TWTR)’s Affairs


An announcement could come through anytime that Dick Costolo is no longer the CEO of Twitter Inc (NYSE:TWTR). Looking at Wall Street and elsewhere, many analysts and investors are visibly unhappy with Costolo’s performance, especially going by the results in the most recent quarter where revenue missed expectations for the first time since the company went public.

In addition to a revenue miss, Twitter Inc (NYSE:TWTR)’s user growth also seems to be stalling. The exit of Costolo is seen as an opportunity to refocus the company in a growth direction. However, the major question is who is fit to take over the affairs of Twitter from Costolo?

Insider options

From within Twitter Inc (NYSE:TWTR), executives like global revenue head Adam Bain and CFO, Anthony Noto, have been cited as potentially suitable CEO candidates to replace Costolo. Fans of Bain say that he has proven himself while serving at various capacities in the company and could make a great CEO.

Noto amazed investors and analysts alike at Twitter’s November Analyst Day, with his bullish pitch for the company. Some feel he could make a nice CEO, but others have questioned the ability of this ex-banker to lead a struggling Internet company like Twitter.

From inside Twitter Inc (NYSE:TWTR), Costolo’s style of leadership, characterized by widespread personnel changes, has meant that there isn’t a clear heir apparent from within the company.

Looking outside

Some believe that Twitter’s redemption can be realized through the hands of an outsider. The company could tap Yahoo! Inc. (NASDAQ:YHOO)’s Marissa Mayer or Instagram’s co-founder Kevin Systrom, to drive its next phase of growth.

In some cases, Twitter co-founders Jack Dorsey, Biz Stone and Evan Williams have also been cited as nice CEO choices.

Product leader

At this juncture, the consensus seems to be that the next leader of Twitter Inc (NYSE:TWTR) needs to be a product guru, because that is where the company still has a lot of work to be done. It is not that Costolo lacks a vision for Twitter or that he isn’t a product leader. The problem is that his plans are too broad and need to be broken down into pieces that can be implemented faster, but that hasn’t happened such that investors and analysts have now grown impatient with him.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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