Role Of Apple Watch In Helping Apple Inc. (NASDAQ:AAPL)’s Play In The IoT War
Apple Inc. (NASDAQ:AAPL) may have made a well orchestrated move in the Internet of Things (IoT) with its Apple Watch launch. It is emerging that Apple Watch could have widespread applications in Apple’s various IoT initiatives, such as HealthKit and HomeKit. With the Apple Watch, the company is also making a move in the potentially lucrative wearable market.
Typically Apple is not a first-mover into budding markets, which is why the company allowed itself some time before it made a move into the smartwatch market. Apple didn’t seem to target professionals with its Apple Watch, but interestingly, professionals were among the early adopters of the gadget, as they think it can help them to be more productive, especially on the go.
Driving interest in other products
Apple Watch also presents Apple Inc. (NASDAQ:AAPL) with a powerful tool to drive interest in its other products like the iPhone and iPad. For example, if Apple Watch turns out to be that useful tool that professionals need to have by their side, there is a strong chance they may also have to take up an iPhone to benefit from the ecosystem.
It is estimated that Apple sold between 1.5 and 2 million units of Apple Watch in the first month. The company is expected to sell between 20 and 30 million units of the Watch in 2015.
Apple Inc. (NASDAQ:AAPL)’s advantage in the smartwatch market can be seen by its rich pool of developers, who are helping extend the functionality of the device. Professionals are able to find the apps they need to increase their productivity and make their work more efficient.
Apple Watch in IoT
In the IoT area, Apple Watch could help expand Apple Inc. (NASDAQ:AAPL)’s health profiling platform, called HealthKit. Apple Watch already helps with health tracking, such as heart rate monitoring. The company recently pushed out an update for the Watch to make it more accurate in reading heart rate.
Apple Watch also has a place in Apple Inc. (NASDAQ:AAPL)’s other IoT area, called HomeKit, a platform for connecting home appliances.
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