Salesforce.com, inc. (CRM) Aligns With Google Inc (GOOGL) And Five Others To Bring Big Data To Cloud


salesforce.com, inc. (NYSE:CRM) has aligned with Google Inc (NASDAQ:GOOGL) and five other companies to help bring big data analytics to its cloud fold. This follows the announcement of its Wave analytics cloud during the annual Dreamforce conference six months ago. The alliance with the six companies is expected to offer some teeth to the product built by it.

Easier Way

Cloudera, New Relic, Trifacta, Informatica and Hortonworks are the other five companies that salesforce.com, inc. (NYSE:CRM) has aligned with to reach the last mile of using its big quantities of data. The company believes that this would make easy for sales and services customers to look at real business issues by accessing its cloud offering. The company indicated that its customers will also be able to select from a number of data management tools.

A company’s executive, Keith Bigelow, said that the amount of available data is witnessing the double the rate of growth. This will lead to 44 trillion GB of data available to corporations before the end of 2020. He predicts that the companies would struggle to analyze even one percent of the data. Bigelow also said that the company has a tremendous opportunity to bring together. This meant that it would align with largest firms associated with big data.

Range Of Partners

salesforce.com, inc. (NYSE:CRM) believes that its partners will stand to gain by aligning with it because it already has a big customer base and most of them share with the operation of Benioff. It is a different story that big data firms work with a wide range of partners so that it would be able to reach more customers with their services. Hortonworks could be taken up for instance. The company is said to be working with large number of partners. This included Microsoft Corporation (NASDAQ:MSFT), SAP SE (ADR) (NYSE:SAP) and SAS.

The benefit from the alliance is getting additional customers from one service provider to the other. Informatica’s Chief Product Officer, Anil Chakravarthy, told Forbes that there was no doubt that salesforce.com, inc. (NYSE:CRM)’s Wave was an attractive application. He said that it was an easy to use app even for the non-data scientist and tied closely with its other business apps. He also believes that its established customer base would make use of Wave product.

New For Others

The partnership will be an exciting one for others such as New Relic since it was the first time that it would share its software analytics with another service provider. The company expects to extend the benefit to users of salesforce.com, inc. (NYSE:CRM) within its common customers.

Google Inc (NASDAQ:GOOGL)’s Director of the cloud ecosystem, Adam Massey, said that its big data customers work with billions of rows of data normally. He said that a number of projects failed to get off citing lack of expertise to work with the data.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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