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Google Inc (GOOGL) Makes Effort to Increase Mobile Sales


Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) has been focusing its effort to boost mobile sales. The company faces fewer challenges in the space as phone sizes get larger and larger. This was because people were able to navigate sites, as well as, fill out forms. The company’s ad chief, Sridhar Ramaswamy, said that such things would go tremendously. The search engine indicated that it was surprised by the growth of mobile and its usage in different perspective currently.

Mobile Search

In an interview to WSJ, Google Inc (NASDAQ:GOOGL)’s Ad Chief said that the momentum in mobile search was tremendous. Similar was the case for YouTube in mobile devices. He added, that the company was able to monetize better as a result of the searches and videos in mobile devices. Ramaswamy was discussing many favorable factors in the ad market.

The ad chief comments come in the wake of a fall in the average ad price of Google search, as people have migrated to the use of smartphones. The company appeared to believe that it was not an easy task for users to finishing a purchase with the small screen. As a result, advertisers were not fully ready to pay up for ads.

The ad chief also said that increasing popularity of bigger smartphones helps its cause better. Currently, Google Inc (NASDAQ:GOOGL) is handling the issue in different ways. This included the sharing of data with advertisers on the mobile search ads stimulating visits, as well as, purchases in physical stores.

Recognition of Mobile Ad

When questioned whether the search engine underestimated the mobile on search, as well as, ad prices, the ad chief said that it fully recognized the importance of mobile right from the beginning. Therefore, there was no question of underestimating the segment. He pointed out Android as a classic example for early bet. However, he said that the rate of change that took place was quite amazing.

Similarly, Google Inc (NASDAQ:GOOGL)’s Ad Chief said that there was no problem with mobile apps and its search engine. However, he admitted that the company was not aggressive in promoting the app as it should have been.

Clarifies YouTube Views

Ramaswamy clarified that YouTube counts a view based on the viewers watching a particular view for a minimum of thirty seconds. He pointed out that Facebook Inc (NASDAQ:FB) is not like that and counts the viewership more quickly. Therefore, he questioned the logic behind in the social media networking site enjoying a better viewership on videos. The ad chief wanted to know as to how many video views were counted as engaged views by Facebook. The report indicated that there was no immediate reply from the social networking site.

In respect of Google Inc (NASDAQ:GOOGL)’s position as the default search engine for Apple Inc. (NASDAQ:AAPL)’s browser, the Ad Chief said that the company is a key partner. He refused to comment on the question of renewal that is up for it.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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