, Inc. (AMZN) Opens Pop-Up Loft In New York — 2nd After SF, Inc. (NASDAQ:AMZN) is taking what has become known as cloud arms race to the next level with a pop-up shop in New York that also serve free snacks. The company is trying to entice developers who can base their startups on its cloud platform to allow its cloud business grow alongside the startups. Amazon is not alone in the efforts to woo developers to the cloud, its rivals Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT) and International Business Machines Corp. (NYSE:IBM) are also in it.

On June 24, Amazon’s pop-up loft will officially open in New York at 350 West Broadway. The facility, which will provide free Wi-Fi and free food and possibly advice on AWS cloud platform, will remain opened daily between 10 a.m. and 6 p.m. except on weekends.

In New York,, Inc. (NASDAQ:AMZN) is hoping to attract some of the best developers to its cloud platform. Amazon’s New York pop-up shop is not the only such facility that the company operators. In San Francisco, the company has a space for developer on Market Street.

Cloud arms race

In the race to dominate the cloud market, where Amazon is currently the clear winner in terms of market share and revenue, Microsoft and Google are also courting developers with exciting offers. IBM is also in the race and has what it calls Cloud Foundry “Dojo” located in Raleigh where it helps developers to get familiar with its cloud infrastructure.

Cloud credit

Besides opening facilities that serve more like cloud incubators,, Inc. (NASDAQ:AMZN), Google, Microsoft and IBM provide free cloud credits to startups. IBM gives away $120,000, Google gives startups with $100,000 and Microsoft offers startups $500,000 on its Azure platform.

These cloud vendors are clearly generous when it comes to promoting their cloud platforms. The reason is that they are poised to gain no matter what happens to the startups they supported in initial attempt. The reason is that even with the failed startups, the principals will have become familiar with their cloud platform.  As such, they are likely to start their new and potentially successful projects on the platform.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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