Now find Twitter Inc (TWTR) Tweets in Google Inc (GOOGL) Search
Twitter Inc (NYSE:TWTR) and Google Inc (NASDAQ:GOOGL) buried their past four years of animosity in the hatchet and started to work together again for mutual benefits. The events happening in the rival camps could not allow these two companies to remain silent and started to look at the benefits that both of them will get if they jointly work. As a result, Tweets would find its way in the search results of the search engine giant.
Recently, Twitter Inc (NYSE:TWTR) disclosed that its agreement with Google Inc (NASDAQ:GOOGL) allowed the latter to gain access to its ‘firehose’ of five hundred million tweets a day. Following this, the search engine also said that tweets would be shown up in mobile searches while desktop results would come soon.
This is the first time that Google Inc (NASDAQ:GOOGL) has allowed tweets in the comprehensive search results after 2011. As both the companies were talking, the search engine giant has also started to show some of the tweets, as well as, the accounts in the search results thus indicating that a deal could be round the corner. However, there appeared to some issues concerning the integration of particular tweets and did it by ‘scraping’ the website before the deal struck.
There appeared to be different stories for the earlier break between Google Inc (NASDAQ:GOOGL) and Twitter Inc (NYSE:TWTR). However, the search engine giant felt that the social networking site was seeking too much for providing access to its firehose in 2011. There was also every reason to believe that Google might have treated Twitter as a possible rival.
As far as Twitter was concerned, it believed that the search results would not be a meaningful revenue generation source for its growth. Like Google, Twitter too felt that the search engine giant could use some of its data from firehose to drive up its Google+ platform. It only appeared they were having an unholy alliance in the past with a suspicion in the mind always running behind it.
Change Of Opinion
The nearly four years of separation must have thought few things to both of them. The rival, Facebook Inc (NASDAQ:FB) has struck a deal with selected media companies to ensure user growth. The company has also been weaning away more video viewers from Google Inc (NASDAQ:GOOGL)’s YouTube. This apart, both Google and Twitter are facing tremendous pressures from investors, as well as, the Street.
Therefore, the long separation would have meant more gains to the rivals only. This might have forced both the companies to look for gains rather than remaining estranged continuously. However, it would tough to suggest as who would gain the most from the recent agreement, whether it is Twitter Inc (NYSE:TWTR) or Google Inc (NASDAQ:GOOGL). Twitter has focused much of its time in trying to convince the investors in the last one-year period while Google has been disappointing the street with its numbers.
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