Is Google Inc (GOOGL)’s Rumored ‘Buy Button’ Competition To eBay And Amazon?


Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) is taking the online retail war right into the doorsteps of eBay Inc (NASDAQ:EBAY) and Amazon.com, Inc. (NASDAQ:AMZN). The company is rumored to be working on a Buy-button that will allow its search users to conveniently make purchases without the need of leaving the page. Google’s Buy-button can be compared to Facebook Inc (NASDAQ:FB)’s Sell-button, which also allows users of the social network to get rid of their unwanted items while making some money from them.

Google Inc (NASDAQ:GOOGL) hasn’t been able to supply details about its Buy-button initiative, but reports indicate that the company won’t take a commission from the service. The idea of introducing Buy-button is said to be driven by the desire to streamline purchase process on the platform.

A click on the Buy-button will lead shoppers to a product page within Google’s search engine. It is reported that the Buy-button will initially rollout in small scale, but it remains unclear which retailers are participating in the program.

Google’s mysterious Buy-button

Google’s Buy-button initiative is largely shrouded in mystery because, among other things, it has not been disclosed how payment and delivery of the purchased items will be done. For example, it is not known whether Google will require shoppers to enter their payment details each time they are making a purchase or payment details will be stored in Google’s Google Wallet.

Delivery service

Although details about delivery are also unknown, Google has a delivery service known as Google Shopping Express, which can be integrated into the program. Google’s delivery service is available for same-day deliveries in Chicago, Boston, Manhattan, West Los Angeles, San Francisco and Washington DC. The company over providers overnight deliveries in Northern California.

Facebook joins the online retail war

Whatever Google Inc (NASDAQ:GOOGL) has planned for the Buy-button initiative, it is clear the company is aiming at eBay and Amazon in the online retail business. Google isn’t alone at attempting to give eBay and Amazon a run for their money in the online retail market. Facebook also offers its users the opportunity to sell their second-hand items and the company has been able to add more features to the service that it has become more like a marketplace competing with eBay and Amazon.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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