Google Inc (GOOGL) To Soon Join The ‘Living Room’ Space War Along With Netflix, HBO Now, AT&T And Verizon

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Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) is not going to leave money on the table as revolution comes to television viewing. The company is joining the fast-crowding race to control living rooms with devices and services that enable people to view their favorite TV shows anywhere and anytime.

Streaming TV is opening a major contest that has already attracted the likes of Verizon Communications Inc. (NYSE:VZ), Apple Inc. (NASDAQ:AAPL) and AT&T Inc. (NYSE:T). The leaders in the streaming industry, Netflix, Inc. (NASDAQ:NFLX) and Hulu, are in for more war as well-funded rivals like Google and Apple join the race. Content providers have not been left behind either as the likes of HBO join over-the-top (OTT) with services like HBO Now.

Flexible and affordable TV programming

Many Americans spend most of their time online watching videos, and that has created a business opportunity for television shows and news delivered over the Internet. Streaming TV providers are looking at the opportunity to help Americans save money on their entertainment bills as they cut the cord with cable and satellite TV providers for more flexible programming that costs less.

Players

Verizon is paying $4.4 billion to have access to millions of AOL’s subscribers and advertising technology to bolster its upcoming OTT offering, which still doesn’t have a name but is expected in summer.

AT&T Inc has a pending transaction with DirecTV (NASDAQ:DTV), but before closing that deal the carrier has partnered with Hulu to bring its OTT video to millions of AT&T customers.

Google Inc (NASDAQ:GOOGL) has been talking about Android TV and the company is expected to make more announcements about the platform and perhaps a related service at the assembly of developers known as the Google I/O conference later this month. Apple is also expected to introduce a repackage of the Apple TV hardware, alongside a streaming service at its Worldwide Developer Conference (WWDC).

Major disruption

Google Inc (NASDAQ:GOOGL) and Apple are expected to weigh in on the TV industry with far-reaching disruptions on the side of TV hardware and software operating systems.

One sticky area in the whole new TV experience story is local programming and live sports. When Verizon came up with Custom TV and unbundled sports, the company received the wrath of content creators and other distributors.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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