Microsoft Corporation’s Minecraft Is The Second Most Searched Term On Google Inc (GOOGL)’s YouTube
Google Inc (NASDAQ:GOOG)(NASDAQ:GOOGL) is marking the 10 years of YouTube launch with insight into how videos on the platform have been trending for the decade. It seems Minecraft has succeeded in building a huge following on video sharing site YouTube. The top-five list also features Call of Duty and League of Legends.
According to YouTube, Minecraft’s blocky game has been the most watched video compared to any other on the platform for the 10 years that the service has been around.
YouTube hosts more than 42 million Minecraft videos currently. The term Minecraft is also the most searched on the platform. YouTube says that Minecraft publisher Mojang has been able to take advantage of the marketing power that the platform delivers.
The blocky Minecraft game was released over five years ago as a result of the collaboration between publisher Mojang and Markus “Notch” Persson – the creator.
There is a wide variety of Minecraft videos on YouTube, which range from the brick-building game to virtual exploration.
Microsoft gobbling Minecraft
The rising popularity of Minecraft is one reason Microsoft Corporation (NASDAQ:MSFT) parted with $2.5 billion to bring the franchise under its armpit.
Google Inc (NASDAQ:GOOGL)’s YouTube showed off the most popular games on the platform for the 10 years period since it launched. The top five games on YouTube in the order of popularity are Minecraft, Grand Theft Auto, League of Legends, Call of Duty and FIFA, a soccer simulator from Electronic Arts Inc. (NASDAQ:EA).
Call of Duty, a military shooter, is a product of Activision Blizzard, Inc. (NASDAQ:ATVI) and League of Legends is a creation of Riot Games.
Google Inc (NASDAQ:GOOGL) is trying to make YouTube a better video sharing platform, introducing subscription for ad-free streaming. The company is also trying to repackage YouTube as another version of online TV.
Streaming video business
Streaming video providers like Netflix, Inc. (NASDAQ:NFLX) and Amazon.com, Inc. (NASDAQ:AMZN) are helping people enjoy TV viewing anywhere and anytime. The trend is threatening the core of cable TV, but opening new revenue opportunity as the likes of Apple Inc. (NASDAQ:AAPL) and Verizon Communications Inc. (NYSE:VZ) also join the OTT race.
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