Apple Inc. (AAPL) And Samsung Electronics Co Ltd (SSNLF) Together Make Up 28 Out Of 30 Devices In 1Q

Apple Inc. (NASDAQ:AAPL) is the clear leader in the enterprise market, but Google Inc (NASDAQ:GOOGL)’s Android and Microsoft Corporation (NASDAQ:MSFT)’s Windows are gaining share in the tablet category. At the end of the first quarter 2015, Apple and Samsung Electronics Co Ltd (OTCMKTS:SSNLF)(KRX:005930) accounted for 28 out of 30 business smartphones sold in the quarter. Overall, Apple is doing well in the regulated markets such as education and public sector while Android is strong in less regulated markets.

Of all the smartphones activated worldwide in the first quarter, 72% ran iOS, but despite the lofty share of the market, the share of iOS declined by 1% from the same period last year. Android activation was 26%, indicating 1% gain and Windows Phone remained stagnant at 1%.

Faster decline in tablet category

As much as Apple Inc. (NASDAQ:AAPL) maintains a comfortable lead in the enterprise smartphone and tablet market, the company is losing share in the tablets category faster than smartphone. The company’s enterprise tablet market share slipped to 81% in the first quarter, from 92% a year earlier.

For Android and Windows, there were inspiring gains. Android enterprise tablet activation rose to 15% and Windows pushed its market share to 4% at the end of quarter one. Good Technology, a vendor of mobility management tools, noted that both Surface devices and Windows tablets manufactured by third-parties have been in demand of late.

Meanwhile, iPhone 6 continues to drive Apple Inc. (NASDAQ:AAPL)’s gain in the enterprise mobile market. Of all the business smartphone activations in the first quarter, iPhone 6 accounted for 26%. In the Android camp, Samsung Electronics’ Galaxy 5 is leading the adoption in business.

Regulated and non-regulated markets

Apple Inc. (NASDAQ:AAPL)’s iOS is doing well in regulated markets like government, finance services and education. As of the end of the first quarter, iOS controlled 76% share in finance services, 80% in public sector and 83% in education.

As iOS deepens its presence in regulated industries, Android is doing well in the less regulated markets where the mobile OS controls 47% of the larger, non-regulated market share.

In terms of device vendors, the enterprise mobile market is dominated by Apple Inc. (NASDAQ:AAPL) and Samsung, which together accounted for 28 of every 30 devices sold in the first quarter.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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